@inproceedings{ SIANO_Porcu_PALAZZO_VOLLERO_Rodríguez-Priego:1-15,

author = { ALFONSO SIANO and Lucia Porcu and MARIA PALAZZO and AGOSTINO VOLLERO and Nuria Rodríguez-Priego } ,

title = { Nationalism and Familiarity in Consumer Attitudes to Top-Of-Mind Corporate Brands: A Comparison Between Italian and Spanish Students },

booktitle = { XXIII Congreso Nacional de Marketing. Aemark 2011 },

year = { 2011 },

pages = { 1 - 15 },

location = { Castellón de la Plana (España) },

}