@inproceedings{ Rodríguez-Priego_MONTORO_Porcu,

author = { Nuria Rodríguez-Priego and FRANCISCO JAVIER MONTORO RIOS and Lucia Porcu } ,

title = { Reward and Punishment: Examining the Psychological Drivers of Pro-environmental Behavioral Intention in Spain },

booktitle = { 18th International Conference on Corporate and Marketing Communication },

year = { 2013 },

pages = { None - None },

location = { SALERNO, ITALIA },

}