@inproceedings{ Vendrell-herrero_BUSTINZA_Parry_Georgantzis-,
author = { Ferran Vendrell-herrero and OSCAR FERNANDO BUSTINZA SANCHEZ and Glenn Parry and Nikolaos Georgantzis- } ,
title = { Co-creators vs. E-retailers: An analysis of power in the digital value chain },
booktitle = { 22nd EurOMA Conference },
year = { 2015 },
pages = { None - None },
location = { Neuchatel (Suiza) },
}