@inproceedings{ Vendrell-herrero_BUSTINZA_Parry_Georgantzis-,

author = { Ferran Vendrell-herrero and OSCAR FERNANDO BUSTINZA SANCHEZ and Glenn Parry and Nikolaos Georgantzis- } ,

title = { Co-creators vs. E-retailers: An analysis of power in the digital value chain },

booktitle = { 22nd EurOMA Conference },

year = { 2015 },

pages = { None - None },

location = { Neuchatel (Suiza) },

}